Hall of Flowers got its start in 2018 at the Sonoma County Fairgrounds in Santa Rosa, California. The idea was simple: put licensed cannabis brands in the same room as the dispensary buyers who decide what ends up on shelves, and give those buyers a chance to try the products for themselves. If you’ve ever wondered how a gummy goes from a brand you’ve never heard of to a fixture at your local dispensary, this is where some of those first conversations happen.

Peter Mercado-Reyes is an ecosystem architect operating at the intersection of cannabis, culture, and commerce. He believes cannabis legalization marks the unlocking of one of humanity’s most powerful plant medicines; modernized, refined, and responsibly integrated to serve the people at scale. As Chief Insights Officer at On the Revel, producers of Revelry, New York’s premier cannabis trade and cultural platform, Peter transforms fragmented retail data, regulatory shifts, and brand performance signals into strategic clarity.

Let’s break down the entourage effect, THC and CBD may be the celebrities of the cannabis world, but they aren't necessarily working alone. A 2020 scientific review published in Current Neuropharmacology examined the potential interactions between cannabinoids and terpenes, particularly their possible relevance to mood and anxiety disorders.

We sat down with Edgar Kleydman, CEO of Brooklyn’s own Kaya Bliss (Kaya, the Jamaican slang word for marijuana), to talk about building a cannabis business around something that can’t always be measured in numbers: community. Coming from the traditional world of finance and corporate business, Edgar took a very different approach to legal cannabis retail. At Kaya Bliss, he says, the focus isn't simply on transactions or sales, but on the individual people walking through the door.

The munchies are one of flower's most famous side effects, and unlike a lot of stoner lore, there's actual science behind this one. THC interacts with the body's endocannabinoid system and, particularly, CB1 receptors involved in appetite, smell, reward and feeding behavior. In other words, your suddenly urgent relationship with the snack drawer isn't entirely in your imagination.