Chicago Dispensary SWAY x LGBTQ+ icon Laganja Estranja Launch New Best-Selling Cannabis Brand
photo credit: Alexander Giraldo
RuPaul's Drag Race fan favorite, LGBTQ+ icon, and cannabis queen Laganja Estranja, officially joined forces with Chicago’s very own SWAY Dispensary and nuEra Cannabis to launch a signature sativa line that has become a top seller across the dispensary.
Laganja: Her Bold Sativa Blend made its grand debut on May 16th, and since then, the numbers speak for themselves. The electric launch quickly turned the signature strain into a top seller across the board, proving that consumers want to vote with their dollars and support authentic representation.
If you haven’t visited SWAY Dispensary in Chicago’s vibrant Northalsted neighborhood yet, put it at the top of your list. Co-founded by social equity champions Edie Moore, Art Johnston, and Pepe Peña, SWAY holds the proud title of Illinois’ first queer- and Black-owned recreational dispensary.
photo credit: Alexander Giraldo
For Laganja Estranja, finding a home like SWAY was the key to fulfilling a decade-long dream of launching her own seed-to-flower brand.
“After a decade of trying and more failed attempts than I’d like to admit, I’m finally launching my own seed to flower cannabis brand. As a trans woman, it’s empowering to do this with SWAY, a Queer and Black-owned dispensary in a city that has fought so hard for our community — a space where you come as you are, or as you’ve always wanted to be.”
photo credit: Murphy Meador
photo credits: Murphy Meador
Thanks to an outpouring of community love, the launch also captured over 1 million views on social media, sending a loud and clear message to the mainstream market: queer cannabis culture is a powerhouse.
photo credit: Alexander Giraldo
Personally blended by Laganja herself and cultivated by the award-winning team at nuEra Cannabis, this strain is described as the "diva of all sativas."
🍓 A bright, uplifting mix where sweet strawberry candy meets fresh-squeezed citrus.
✨ Designed to spark creativity, boost your mood, and deliver a feel-good body high.
🛍️ In-store cases designed by Laganja, plus limited-edition merch like rolling trays, tote bags, and enamel pins. (Keep your eyes peeled for matching lighters and ashtrays dropping later this summer!)
photo credit: Alexander Giraldo
Ready to roll up? The line expanded statewide to all nuEra Cannabis dispensaries and select Illinois retailers. You can grab 3.5g Whole Flower Eighths or a Pre-Roll 5-Pack for $45–$50 (pre-tax).
Note: You must be 21+ to purchase recreational cannabis in Illinois. Please consume responsibly.